9 Steps to writing an appealing and effective job posting
Well before the applicant selection process, employers need to make sure they get the best-qualified people applying for their advertised position.
Remember that Career Link offers help to employers looking to hire in Powell River, including Community and Employer Partnerships, Interview Support, Resume Collection and Scoring, Employee Training Assistance, and free job postings that are displayed and advertised for free on our physical and online job board and on our social media outlets Facebook and Twitter.
Call us at 604.485.7958 or drop by Career Link on Marine Avenue at Courtenay Street to set up an appointment or to submit your job posting.
A bit of research goes a long way
As a local employer, a great place to start is by surfing to our current job postings and taking a quick look at our online job post submission form (which you may also print out, fill in and hand in or fax to us at 604.485.7997). Looking through our job postings can give you an idea of the types of jobs are out there right now, and the requirements, wages, perks, etc. that accompany these, while the submission form will show the types of details we need to put your free job posting together.
You may find that other employers are hiring for the same sort of positions, and you need to be aware of what they are offering, and how you can best compete. You should also investigate job postings from Indeed.ca for BC, so you can best gauge how your offered position is advertised there as well.
Other tools to help you include:
- Payscale info website and WorkBC’s Career Profile Page that lists details including pay scale for 500+ job titles
- Service Canada’s job title database that provides career profiles for many more occupations
- The National Occupation Code (NOC) website can also give you some ideas on how to best categorize the job you are advertising, and provide some handy job descriptors
- Use a snappy job title but don’t lose the plot.
This is the most important part of your job posting when you’re posting to boards. When you write your title, include the name of the position as precisely as possible with one or two descriptors to set it apart from the others (for example: Senior Manager or Experienced Server). Keep the main job title simple though: if you are seeking a tremendously talented Data Analyst, adding “Ninja” at the end might make a fun addition, but don’t advertise for “Data Ninja”, as that is too far from the actual title a job seeker may be looking for. Workopolis had some great tips on this topic.
- Add an impassioned introduction.
This is a single paragraph that gives three to five details applicants will find most exciting about the job. It is similar to the lede that newspapers use to hook you into reading the full article.
- Tell your company story.
Information about your company that applicants want to know. How many years you’ve been in business, how long employees stay (if this shows that people stick with you), interesting clients or projects, equipment that applicants will be excited about, awards, accolades, and work culture facts that will interest them. Mention your website so that you encourage applicants to check out whether they feel they are a good fit for your organization.
- Really sell the position.
Only include requirements that are essential to this job. Try to limit yourself to three things. Then provide information on work hours, pay (a range is fine), interesting coworkers, education opportunities, benefits or perks, and anything else applicants will find interesting. If applicants do not need a driver’s licence or vehicle to do the work they are to perform, do not include those in your requirements.
- Push your location.
Moving is an obstacle to anyone considering your job that doesn’t live in your region. If you want to attract people from other places, sell applicants on the location. Give them details about schools, activities, things to do, etc. If your organization is in a remote area and there is a chance of car-pooling, let applicants know.
- Repeat why they should apply.
This section is a quick bullet-pointed recap of the top five to six reasons someone should apply to your job. If you have a long job post this will make sure that your key points are front-of-mind when the candidate is hovering over the apply button.
- Describe the application process.
Detail everything from when they first apply to when they get hired. Candidates won’t be left in the dark about “what happens next”. If you do not get back to all applicants, make this known.
- Have your job posts proofread, and then promote them via your own social networks, with visuals
Get multiple people to read it and provide you with honest feedback. Make sure you have fixed any errors before you post the job! Editing after submission and publication, while possible, is annoying for you and for job seekers who may disregard the updates. Use your own social media network to advertise your posting as well; this is your ‘public’, after all. If you have a graphics department, add images to your content to make it “pop”.
- Craft your email responses.
Carefully compose all the emails that you send to candidates at each step of the hiring process. Pick them apart and ensure they are clear, personal, and continue to sell the candidate on the role at every step.
Bonus Link: Job Title Tips